A LEVEL MEDIA BLOG

STATEMENT OF INTENT FOR MY PRODUCT Media Language (conventions of the products) Audience (Target Audience) Representation Media Industries (The companies behind the products, the legal considerations and how profit is generated by the products. Considerations relating to cross-media platforms and where products will appear as part of the campaign.). 1. How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)   In the process of creating my advert I will use traditional convections so it is clear that my product is presented as a billboard. this will include main images, logos, taglines and titles. my target audience will be people with the interest in ethically sourced clothing which is the specific category that my adverts are aiming to promote. in terms of representation my product will feature 1 to 2 female models as I have chosen to

fashion branding marketing

Advert research background info "Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries."   Fairtrade Standards social, economic and environmental standards that are set for both companies and the farmers and workers who grow the food we love. For farmers and workers the standards include protection of workers’ rights and the environment, for companies they include the payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects of the community’s choice.   Fairtrade lobbies government Fairtrade works directly with producers   We drive awareness with the public products linked to fairtrade Bananas Cocoa Coffee Cotton Flowers Gold Sugar Tea. marketing