Pre production- research and planning

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Advert research

background info
"Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries."
 Fairtrade Standards social, economic and environmental standards that are set for both companies and the farmers and workers who grow the food we love. For farmers and workers the standards include protection of workers’ rights and the environment, for companies they include the payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects of the community’s choice.
  •  Fairtrade lobbies government
  • Fairtrade works directly with producers 
  • We drive awareness with the public
products linked to fairtrade
Bananas

Cocoa

Coffee

Cotton

Flowers

Gold

Sugar

Tea.










marketing campaigns













Through ethical labelling systems consumers are supposed to take moral responsibility for their economic actions: as such, Fairtrade becomes the guarantor for turning the consumers' purchasing power into a tangible contribution to socio-economic development













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