advert reseach.

Advert Research

What is being sold? Research company background, type of product and price.

The Shelter programme aims to ultimately end homelessness by providing a variety of services to homeless citizens, such as; face to face service; online advice; a national helpline that's open everyday of the year and legal support.

Nothing is being sold as it is a charity and doesn't have a franchise business, for a product to sell.

There isn't a specific price as all donations are accepted and there aren't any price limits.

Who is the target audience? Explain.

The target audience is generally anyone that wants to help the homelessness crisis locally. These specific adverts display young adult to middle aged people which may suggest that this is the target audience. In this sense, the adverts are not very effective as it excludes the fact that their are younger and older people that are in need of help and support for example young homeless teens, children and elderly people. The advert presents people of different races which is positive as it shows that it isn't a racial issue, different ages and genders to emphasise that homelessness can effect anyone.

What representations are evident in the advert?

There is a variety of representations in terms of race, gender and age however, I think these adverts would be a lot more effective if they presented a wider spectrum of people so it could appeal to a broader audience and represent the true variety of people that are homeless in the UK.
Also what could be considered is how the people featured are represented. they are presented with almost emotionless or painful expressions on their faces.
the transparent text infront of the people's faces is really effective as it is red which could have negative connotations to things such as fear and danger which could link to the actual issues that the text describes. The font is placed directly infront of their faces covering their eyes which could represent the fact that the issue is consuming their minds, and is the only thing they can see infront of them as it effects their whole lives and issues. Also the dark shadows/surroundings around them makes them seem vulnerable as they are surrounded by darkness and they are alone which may emphasis emotions that they feel in this situation.

Why have such representations been employed?

I think these representations have been employed in an effort to represent different people however as previously noted I don't think it was very effective, also to allow the target audience to empathise with the people on the adverts which makes them want to make an effort to help them even more.

In what ways do the adverts appeal to the target audience?

the adverts are appealing to target audiences as it uses bright attractive colours to draw the audiences eyes as the walk across the street and see a border with these posters or if they are given leaflets. also it features brief story lines that are relatable for example the first one on the left. 'loosing a job' this is effective as in the capitalist society that we live in most people need a job to survive meaning this issue will effect most people and be relatable.

Are the adverts successful? Explain your answer

These adverts are successful because they display contact information that stands out because of the bright red font.

the transparent font covering the faces with questions is highly effective in my opinion. not only does it draw attention to the peoples realistic facial expressions which reflects their pain as they have to go through struggles everyday as homeless people. But it also shows powerful, rhetorical questions that forces the audience to consider difficult issues that these people have to face everyday which persuades them to want to make a change, that can potentially change their lives for the better.

What is being sold? Research company background, type of product and price.

Lucozade is a drink manufactured by the Japanese company Suntory and marketed as a range of sports and energy drinks. Created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter. He wanted something to help his children during times when they might be suffering from a cold or the flu. He formulated a palatable, easily digestible glucose drink that could help recovery from sickness by providing them with energy when they did not feel like eating food. It was acquired by the British pharmaceutical company Beecham's in 1938 and sold as an energy drink for the sick as Lucozade. 

The company's advertising slogan was "Lucozade aids recovery". A glucose–water solution, the product was sold until 1983 as a carbonated, slightly orange-flavoured drink in a glass bottle wrapped in yellow cellophane. Pharmacists sold it, children were given it when ill, and hospital visitors would regularly arrive with a bottle. It was rebranded it as a "pick me up" in 1978 and as a sports drink in 1983 to associate it with health rather than sickness. The company switched to a plastic bottle and introduced a range of flavours.

Lucozade Energy Orange (6x380ml) The price of Lucozade Energy Orange (6x380ml) in Tesco is £3.70.For each 100ml of Lucozade Energy Orange (6x380ml) the price is 16.2p. With the Multibuy offer, the discounted price per unit is 8.8p.

Who is the target audience? Explain.

The latest push targets young men aged between 14 and 27, as the brand bids to widen its audience beyond the sports performance market. For example, manual laborers who consume Lucozade as a soft drink instead of as a sporting energy product are one focus for the strategy. This is because it is the most popular age range for males to engage in intense sporting activities, so are likely to want a drink that will give them energy to make their performance better.

What representations are evident in the advert?

In the advert, Gareth Bale is represented as a fierce, strong male, with power and energy. He looks masculine, and his features are highlighted. for example his highly angled bone structure is emphasised by the use of shadows and lighting. for example his jaw line looks sharper and cheekbones and brow bones look deeper through the use of grey tones on his complexion. His hair is perfectly styled with a noticeable fleck of shine which could make him appear as more attractive. he is a famous face in the football profession. The use of sporty clothing on Bale also suggests that he has been involved in sporting activities. Not only this, the colour's on this top match the text and contrast with the back ground which is also the same colour as the label on the drink. This makes the advert stand out and catch the eye of the audience. Also, the advert has a profile which includes his name, and details about him. The other text on the advert such as 'yes' is positive affiliation to the advert which presents the product with positive connotations. The play on phrase of 'in a different league' is cleverly placed as it relates to the football or sporting theme throughout the advert also, it gives the impression that the product gives an effect of elitism if you have it.

Why have such representations been employed and in what ways do the adverts appeal to the target audience?

His famous and recognizable face will appeal to the target audience, males who engage in sporting activities, and will also appeal to those who follow Bales career in football/ support his team, so are therefore encouraged to buy the drink. Also, he connects the drink to its use as he is a sports man who many of the uses will look up to and aspire to be like, so therefore people are more likely to purchase the drink to make their performance better. The image of Bale looks like he has been working hard sue to the contribution of the energy gained from the drink so will  appeal to the target market who would like to improve their performance and aspire to be as good as Bale.

Are the adverts successful? Explain your answer.

I think that the advert is successful as many sportsman aspire for their performance to be as good as Bales, so therefore by him advertising the drink it therefore suggests that he has the drink to gain energy before the fame, so this will encourage others to buy the drink you be as good as him.