The Jungle Book production and technology Was released in 1967 by walt disney studios, disney was responsible for developing a range of techniques and ways of working that became standard practises of traditional cell animation to give the illusion of being 3D. Disney took control of the original narrative from Ruyard Kipling's the jungle book (original novel) and made it light hearted, playful with features of comedy with happy songs. Disney also revolutionised the way actors were cast. he based the characters in the film on characteristics of the actors, for example, Phill harris a singer was cast as Baloo and added his own lines of dialogue in the script, the physical designs of the characters were also based on cast members. Shere khan was designed top resemble George Sanders, his voice actor. Backgrounds were handprinted,and created with multilane camera to create the notion of depth. The ending of the fil,m wasn't initially planned the ending was supposed to be